What's at the core of MBM ?
Market-Based Management (based on the principles which allow free society to prosper) emphasizes the role of business which is to create value for society - to make people's lives better.
To exist long-term we must continually provide people with products and services they value more highly than their alternatives.
Now, more than ever, we need to be faster than competitors and drive transformation to provide people with superior solutions they desire.
How could MBM be "accelerated" ?
Any approaches, strategies, or methods that help us do those things better and faster should be considered.
There IS a proven approach - tuned over time and practiced by "designers" throughout history that result in new solutions that suit people's needs. It's more rapid because it's been built as a means to solve problems in new ways and in uncertain situations - and it results in market outcomes.
For decades a design approach has been leveraged by individuals in every discipline. In the largest enterprises and by the most prestigious universities. This approach -accessible to all people- is known as Design Thinking - and it encompasses the mental models adopted from design.
By applying these culturally-aligned mindsets and behaviors, we can all accelerate our business efforts to create value for our customers in new ways, faster.
Learn more about how Design Thinking is advancing Our Vision: