Day 2 - Design: Ideation Activities

Day 2 Activities:

After spending Day 1 understanding the problem and choosing a target for your sprint, on Day 2, you finally get to move to solutions! The day starts with inspiration and looking at who else in the world solves the problem well. Then, in the afternoon, each person will “sketch” utilizing critical thinking over artistry. You’ll also begin preparing for Friday’s customer test.

  • Lightning Demos (aka Related Worlds inspiration) – borrow amazing components from other related worlds
    • Why do this? If you want your solution to solve challenges effectively, leverage things that are already doing that well. It’s a fast-track to great ideas.
    • Advance Concepts® - Key tips/learnings:
      • It’s easy for people to choose the easy ones, “Apple” or “Amazon”. We encourage going deeper and beyond. Ask the team to be more specific. Have them look into other inspiration.
      • It’s important that inspiration topics are very specific – that way it’s can literally be plugged-in to the prototype. (e.g., “the way google maps shows nearby interest points” – not just “google”)
      • Ask, what’s the big idea with your inspiration? What’s the most important component we need to take forward?
      • AC pre-creates templates or uses mural for individuals to capture demos
    • Sprint Book - pages 95-101
      • Key tips: List your favorite inspiring solutions. Pull together a 3 minute demo to inspire the team and highlight important components for the solution. Capture big ideas in a central place (whiteboard or mural)
    • Related Worlds (3:58) Advance Concepts
    • (see video above “Sprint: Day 2”)
  • Divide or Swarm (optional)– determine if you should divide on idea/sketch topics or focus all efforts on one area
    • Why do this? Sometimes there are multiple rich opportunity areas to solve for on the map (which now holds the lead HMWS). If beneficial, the team can to explore ideas in multiple places.
    • Advance Concepts® - Key tips/learnings:
      • We often have a brief discussion with the Decider during a break after Lightning demos. We’ll visit the map and ask if they would like to “Divide or Swarm”. Often it’s clear where to go, but when it’s not the Decider can choose or utilize this activity as a team.
    • Sprint Book – page 102
      • Key tips: Describe why dividing may be of value. If you decide to use this, allow the team to individually decider where they’ll focus. You can simply have them place their name-stick in the area they want to focus on.
  • 4-Step Sketch  – a chance to work individually, think alone, explore ideas, and sketch
    • Why do this? This allows every expert in the sprint ,to have a voice and recommendation for the solution. It’s a chance for individuals to pull together all of the great knowledge, inspiration, and focal points into something a key stakeholder or customer could experience.
    • Advance Concepts® - Key tips/learnings:
      • It’s important to let the team know the steps that are independent (and take the pressure off them!)
      • Remind them to LEVERAGE THE LIGHTNING DEMOS – taking specific pieces of content.
      • Finally, for the Solution Sketch (step 4) – we have visuals to refer to that will remind the team about what makes a good Solution Sketch (e.g. it speaks for itself, it’s visual, it’s an experience, etc)
      • NOTE FOR VIRTUAL SPRINT: Typically the Advance Concept team will do something slightly different when working virtual. We “Connect Ideas” (heat map related worlds) and then step 2 is “Remix Sketching”. It’s a way to make the 4 Step Sketch simpler, faster, and more effective virtually.
    • Sprint Book - pages 103-118
      • Key tips:
      • Step 1 – Take Notes - independently while reviewing the gallery. Just note important things that could lead to great ideas, or be important for idea generation. What inspires you.
      • Step 2 – Early Ideas – independently start pulling some of the inspirational notes together into early ideas or maybe even doodles. Start formulating, but don’t worry about a “baked” idea yet
      • Step 3 – “Crazy 8s” – In 8 mins, generate 8 wildly different ideas. Be crazy, it’s about exploring.
      • Step 4 – Solution Sketch - This is the one the team will see. This will convey an experience (3 panels for a beginning, middle, and end). It should describe the details and show important features that could go into the prototype. Utilize text, doodles, lines, arrows, and icons. Have a title, but DO NOT PUT YOUR NAME ON IT.
    • 4 Step Sketch (9:40) AJ&Smart