Day 4 - Design: Prototype Activities

Day 4 Activities:

On Day 4, you’ll use your Storyboard as a gameplan to build your prototype. However, you don’t need to build everything – you can “fake it”.  A realistic façade is all you need to test with customers, which you can prototype in just one day. On Day 4, you’ll also make sure everything is ready for Day 5’s  test (the schedule, trial-run of the prototype, and writing an interview script).

  • Sprint: Day 4 (2:18) Google Ventures
  • If possible, we like to have the “Fake-it” Talk and “Divide and Conquer” step covered prior to Day 4. Sometimes it helps before storyboarding, or just at the end of Day 3. This gives people a chance to prepare better for Prototyping.

  • “Fake-It” Talk – prepare the team for the day with a prototyping mindset that allows you to only build what’s needed to learn
    • Why do this? We often resort to the typical tools used to build solutions. However, those same tools are not usually the right tools for prototyping. It takes a shift in mindset to determine the right tools (in the available time) to build a surface-level “façade” for a customer to interact with.
    • Advance Concepts® - Key tips/learnings:
      • Give analogies. For example, the image of a movie-set façade, helps. Or a concept car (no engine or real parts, it’s usually painted clay). Or the examples of “vapor-ware” websites and Facebook ads.
      • Share stories of past mistakes. Most teams spend half the day wrestling their old tools. Select better tools up front. It’s usually lower-fidelity like Powerpoint or even acting things out with a person instead of software.
      • Stress the value of a realistic scenario and interaction for the customer/interviewee. Realistic scenarios provide realistic data to learn from. That’ll be important in all touchpoints of the (test) experience.
      • Be sure that your storyboard has points of “value exchange”. Meaning, customers need to give something up to show they value it (could be a reaction, an action, exchange of their time, or money, etc).
    • Sprint Book - pages 163-182
      • Key tips:
        • The prototype mindset – you can prototype ANYTHING. Prototypes are disposable so you don’t get attached. Build just enough to learn, no more. It should appear real.
        • Goldi-locks quality – Seems very real, but also did not take a lot of time. Just right.
    • (see video above “Sprint: Day 4”)
  • Prototype– (4-5 Steps) build the façade and to create an experience for the customer that answers Sprint Questions
    • Why do this? You need something realistic for your customers to react to – so you can have real data to answer your killer sprint questions (reducing key areas of uncertainty and risk on the long-term goal)
    • Advance Concepts® - Key tips/learnings:
      • Sometimes, the guides/facilitators have better judgement on the “Divide and Conquer” roles and the tools to choose for “Pick the right tools”. Do what’s best for the initiative, guiding the Decider and individuals with suggestions and advice.
      • Guides/Facilitators should also take roles and it’s helpful to divide into teams. For example, one interviewer lead, one prototype lead, and one test-day technical setup lead.
      • We recommend having 2 people equipped to interview. It can be a lot of work and pressure, so it helps to share that responsibility.
      • “Stitcher” is a key role on the team. They can make or break the prototype.
      • After the Trial Run, make a short list of key revisions and assign responsibilities to have a ready-to-go test day!
    • Sprint Book - pages 183-190
      • Key tips:
        • Pick the right tools – discuss what tools and systems will be used (collaboratively) to build the façade prototype
        • Divide and Conquer – share the roles and work together to determine who is best suited to go where.
        • Stitch it Together – At key moments, bring the divide and conquer units together to make sure things fit. Stitcher can help too
        • Trial Run – Near the end of the day bring in a customer or teammate and try out the entire prototype/test. Observe and adjust.
    • Prototyping Day Tips (6:25) AJ&Smart
    • Interviewer(s) Prep
    • (see video above “Sprint: Day 4”)